Together, Let’s Make a Difference in the Lives of Seniors and Care Providers

Senior Living Advocacy is making a difference

Shaping the industry narrative, educating and encouraging action through the Tell Our Stories™ platform. Senior Living Advocacy brings attention to the most critical issues impacting America’s Seniors and their Caregivers.

2023 Senior Living Advocacy Industry Report

We are excited to provide our members with the 2023 Industry Report. This publication includes updates on the Tell Our Stories movement, government relations, the latest senior living market trends that reveals the preferences and needs of the seniors we serve. Members receive special access to this report. Reach out to for your member access.

Download Report

Join the Tell Our Stories Movement!

The power of this group has already brought senior healthcare to the forefront of our nation’s policymakers.

A connected community to share stories, uplift each other and showcase the great work that is happening in senior care nationwide.

Easy-to-use interface allows you to quickly capture and share stories, videos and posts all about senior care – all in one place!

A unified voice to influence lawmakers for the crucial support senior care deserves!

We need your help to keep building momentum!

Visit and share your stories today!

Our Shared Mission

As suppliers to America’s seniors we want to improve how seniors live fuller, better lives at a lower cost to them and society. We do this through advocacy for our customers who provide the hands-on care every day.


Together, we can help protect the 3 million voiceless seniors who can’t defend themselves.

Care Providers

Together, we can help ensure that providers of quality senior care will thrive for years to come.

Strength in Numbers

Your generous corporate, individual or LLC contributions are carefully managed and allocated to support our shared mission and maximize our collective impact.

Choose from six membership levels

  Platinum Plus Platinum Partners Tell Our Stories™ Founder Chairman’s Circle Charter Club Allied Advocate
Exclusive VIP Dinner
Invites to Our Annual Event 6 5 4 3 2 1
Exclusive Affiliate Logo
Support Recognition
Access to Industry Report
Regular Conference Calls
Annual Contribution $50,000 $25,000 $15,000 $10,000 $5,000 $2,500

Current Members

Platinum Plus

Platinum Partners

Tell Our Stories™ Founder

Chairman’s Circle

  • American Dawn
  • Action Electrical & Mechanical Contractors
  • A. A. Duckett
  • Brill Seating, Inc.
  • Encompass Group
  • Essendant
  • Frontier Mechanical
  • Kellex
  • Lakeside Manufacturing
  • Mity, Inc. – Holsag
  • Norwinn
  • Permobil
  • Rubbermaid
  • SS Service Corp.
  • Standard Textile
  • Summer Classics
  • The Clorox Company

Charter Club

  • AJ Logistics
  • Burch
  • Detecto
  • Dik Fulfillment
  • Drive Medical
  • Emergent
  • Frank Gay Services
  • H-Contract
  • Health Care Interiors
  • HomeLike Solutions
  • Karcher
  • Kravet
  • NuStep
  • R&B Wire Products
  • Response Care
  • Shaw Industries
  • Spiceology
  • Unimac
  • Zink Foodservice

Allied Advocate

  • AFX Inc.
  • AliMed
  • Akin
  • Alco
  • All American Mechanical
  • Anderson Foodservice Solutions
  • Anixter
  • Architex
  • BBC Lighting
  • Compass Health
  • Construction Specialties
  • Crawford Mechanical Services
  • Culp Inc.
  • Deem, LLC
  • EPS Print Solutions
  • Earthsafe
  • Emmons Business Interiors
  • Everflow Industrial Supply Corp.
  • Fairfield Chair
  • First Healthcare Products
  • Global Industrial
  • GoJo
  • InstallNET
  • International Tableware
  • Maxill
  • MDK Fulfillment Service
  • MicroFridge
  • Middleby Corporation
  • Northern Contours
  • PalCare
  • Palmer & Cay
  • Produce Alliance
  • Richardson Products
  • Safety Net Access
  • Schroeder Solutions
  • Smart Care
  • The Simple Home
  • The YES Group
  • Ureblock
  • Way Mechanical
  • Zoll Medical

Other Supporters

  • Central Electric Enterprises & Co.
  • TruMedical


Simply fill out this form to get your most pressing questions answered by our Senior Living Advocacy Team.

Direct Supply Senior Living Advocacy, Inc. is a nonpartisan, 501(c)(4) organization dedicated to advocating for quality Senior Living care. Contributions to Direct Supply Senior Living Advocacy, Inc. are not deductible as charitable contributions or as business expenses under IRC Section 162(e). Members of Direct Supply Senior Living Advocacy, Inc. will have only the benefits listed and will have no voting rights under Wisconsin Statutes §181.